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Social Media Marketing

Social Media Marketing

The audience of social networks continues to grow, becoming more and more diverse by gender, age and social status. Initially, social networks were used primarily for communication. Nowadays they are business platforms and additional advertising tools or, in other words, an extensive field for commercial announcements of services and goods, search for customers and their acquisition.

Why would you need SMM-promotion?

SMM (Social Media Marketing) is about promotion of services and products in social networks such as Facebook, Instagram, Youtube, LinkedIn, etc. SMM implicates the creation of active web pages with live communication. Frequency of social networks usage outstrips the popularity of conventional sites. The effectiveness of SMM promotion methods is obvious and the cost of a click is often lower than when using search engines.

Social networks provide your potential customers with an opportunity to get acquainted with goods or services in a comfortable and familiar "environment" which only favorably affects the decision to purchase.

As a result of SMM promotion activities you get:

  • increase in landing page attendance;
  • instant feedback;
  • opportunity to timely inform the users about discounts and promotions;
  • customer loyalty added on.

SMM in social networks is suitable for most websites that need to attract target customers. Even if you have contextual advertising already set up, it does not cancel SMM targeting as these two promotion methods perform different functions. Search engine advertising leads customers who are specifically looking for you while SMM helps return them to the website. In addition, SMM targeting provides an influx of "cold-start" users.

 

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