SEO Audit

Sales volume of a web resource depends on its search engine positioning and its conversion rate. An SEO site audit is a procedure of revealing the limitations that hinder a webiste’s high performance and drawing up a "roadmap" for their elimination.

What is an SEO audit?

The effectiveness of any website directly depends on its user friendliness. An SEO audit reveals website structure issues, interlinking issues, content issues and erroneous links. Simultaneously, an SEO site audit accomplishes an assessment of the website’s user friendliness (usability), transparency and informativeness of its content, its adaptive vs. responsive design. An SEO site audit also involves evaluating competitors and determining an optimal strategy for attracting target audience with the aid of search engines. The analysis allows determining and eliminating the obstacles that prevent the website from ranking higher in the search engines results pages (SERPs). Simply put, an SEO audit is a prerequisite stage preparing your website for further promotion.

When an SEO audit is needed:

• conversion rate does not meet expectations;

• indexing issues;

• promotion does not bring desired results;

• heavy reference weight or slow work.

An SEO audit is essential at initial stages of SEO. It is impossible to draw up effective advertising strategies without it .