Email-marketing is one of the most effective promotion channels. Complex marketing campaigns that include this tool allow you to attract new customers, establish direct communication between them and the advertiser, and increase loyalty.
The first example of effective e-mail marketing was the mass mailing campaign of Digital Equipment Corporation in 1978. At that time emails were still new and email-marketing conversions significantly outnumbered the "bounce" from other, non-electronic channels.
At that time - emails were still new - email marketing conversions significantly outnumbered the "bounce" from other, non-electronic channels. By the mid-90s, due to the abundance of ill-conceived advertising campaigns, mass intrusive emails were already perceived as spam.
This is one of the main misconceptions about email marketing. In fact, it has nothing to do with spam: mass mailing of advertising letters without the consent of the addressees. Rather, it is direct communication with users from clients own database who have given prior consent.
Email marketing is considered as effective and inexpensive method of returning a customer.
Main advantages and features of email campaigns:
Using this promotion channel, it is easier to achieve certain targeted actions. Flexible settings and a well-thought-out metric allow you to purposefully spend the advertising budget, monitor the progress of the campaign and build a dialogue between the advertiser and the user in real time.
Several digital email marketing platforms have been developed:
There are a couple of most popular email-marketing platforms:
To improve the effectiveness of email marketing, it is not enough to choose a suitable platform and create a message text. It is important to segment your customer base and constantly analyze and update your campaign. Professional marketers can easily handle this task.
Communication with the user in email-marketing is built on the basis of messages.
There are such types of them:
Email marketing boosts sales, leads to customer returns and retention. For the success of an email campaign, it is important to attract a real customer, use high-quality, “eye-catching” content and well-thought-out marketing strategy.
Email marketing boosts sales, leads to customer returns and retention. For the success of an email campaign, it is important to attract a real customer, use high-quality, “eye-catching” content and well-thought-out marketing strategy.
Efficiency is assessed by the following parameters:
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