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Email-marketing Miami

e-mail-marketing

Email-marketing is one of the most effective promotion channels. Complex marketing campaigns that include this tool allow you to attract new customers, establish direct communication between them and the advertiser, and increase loyalty.

History and misconceptions regarding email-marketing

The first example of effective e-mail marketing was the mass mailing campaign of Digital Equipment Corporation in 1978. At that time emails were still new and email-marketing conversions significantly outnumbered the "bounce" from other, non-electronic channels.

At that time - emails were still new - email marketing conversions significantly outnumbered the "bounce" from other, non-electronic channels. By the mid-90s, due to the abundance of ill-conceived advertising campaigns, mass intrusive emails were already perceived as spam.

This is one of the main misconceptions about email marketing. In fact, it has nothing to do with spam: mass mailing of advertising letters without the consent of the addressees. Rather, it is direct communication with users from clients own database who have given prior consent.

Features of Email-marketing

Email marketing is considered as effective and inexpensive method of returning a customer.

Main advantages and features of email campaigns:

  • low cost;
  • the ability to collect your own loyal customer base;
  • maintaining client's interest in a product or service.

Using this promotion channel, it is easier to achieve certain targeted actions. Flexible settings and a well-thought-out metric allow you to purposefully spend the advertising budget, monitor the progress of the campaign and build a dialogue between the advertiser and the user in real time.

Email-marketing services

Several digital email marketing platforms have been developed:

There are a couple of most popular email-marketing platforms:

  1. SendPulse - allows you to combine web push, some instant messengers and sms-mailings. Provides the ability to integrate an SMTP server into a CMS, CRM or other systems, which means synchronize the campaign with the current client base and automate the collection of statistics;
  2. Mailchimp is an email marketing service with an impressive set of tools for collecting and processing address databases, integrating into various resources and metrics;
  3. UniSender is a service with a convenient block editor and detailed statistics that combines mail and sms-distribution.

To improve the effectiveness of email marketing, it is not enough to choose a suitable platform and create a message text. It is important to segment your customer base and constantly analyze and update your campaign. Professional marketers can easily handle this task.

Types of email blast

Communication with the user in email-marketing is built on the basis of messages.

There are such types of them:

  • Transactional. Sent in response to some unfinished user action, such as pending but not paid goods. It is used more often to drive a sale to completion or to increase brand loyalty.
  • Announcement letters, newsletters, digests. Inform about news and upcoming events: promotions, discounts. Conclude with a relevant call to action.
  • Advertising and commercial offers. Includes collections of goods or services with their description. Used for direct sales.
  • Advertising and commercial offers. Includes collections of goods or services with their description. Used for direct sales.
  • Welcome messages. Called to improve brand awareness and brand loyalty.
  • Polls. Does not include selling items. Serve to collect statistical information.
  • Personalized responses - direct communication with the consumer in real time.
  • Email-marketing, which leads the user to the targeted action, requires competent setup and use of all types of emails.

Email-marketing effectiveness

Email marketing boosts sales, leads to customer returns and retention. For the success of an email campaign, it is important to attract a real customer, use high-quality, “eye-catching” content and well-thought-out marketing strategy.

Email marketing boosts sales, leads to customer returns and retention. For the success of an email campaign, it is important to attract a real customer, use high-quality, “eye-catching” content and well-thought-out marketing strategy.

Efficiency is assessed by the following parameters:

  • conversion into targeted actions;
  • the number of subscriptions and the level of unsubscriptions;
  • the rate of open emails.

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